Dell has reversed course and resurrected the XPS brand as its "premium consumer" brand of laptops, admitting it was a mistake to kill it in the first place. Slashdot reader joshuark shares a report from Gizmodo: At last year's CES, Dell made the eyebrow-raising decision to ax all its legacy laptop brand names and instead opt for Apple-like conventions. Instead of XPS, we were forced to comprehend the differences between a "Dell," a "Dell Pro," a "Dell Premium," and a "Dell Pro Max." "This complicated brand we called Dell last year was trying to cover this very large consumer space with lots of similar products," Jeff Clarke, Dell's chief operating officer said. Now those non-XPS products are mostly dedicated to the base consumer and entry-level laptops, "no pluses, minuses, squares, or whatever the hell else we called them."...
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