DVD and Blu-ray sales have been in freefall for years, but the decline is slowing considerably as Gen Z buyers turn to physical media and drive a measurable uptick at video rental stores and retailers across the U.S.

Overall disc sales fell just 9% last year after dropping more than 20% in both 2023 and 2024, according to the Digital Entertainment Group, and U.S. consumers spent 12% more on 4K UHD Blu-rays in 2025 than the prior year. The Criterion Collection, a leading boutique Blu-ray label, confirmed significant year-over-year sales increases that its president credits to younger customers.

Vidiots, a video store in Los Angeles, averaged 170 rentals a day in January 2026 -- its biggest month ever -- after loaning about 22,000 discs total in 2023 and roughly 50,000 in 2024. Barnes & Noble reported DVD and Blu-ray sales growth of "mid-double digits" over the past year.

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