Apple has canceled a project to build advanced augmented reality glasses that would pair with its devices, Bloomberg reported Friday, marking the latest setback in its effort to create a headset that appeals to typical consumers. From the report: The company shuttered the program this week, according to people with knowledge of the move. The now-canceled product would have looked like normal glasses but include built-in displays and require a connection to a Mac, said the people, who asked not to be identified because the work wasn't public.

The project had been seen as a potential way forward after the weak introduction of the Apple Vision Pro, a $3,499 model that was too cumbersome and pricey to catch on with consumers. The hope was to produce something that everyday users could embrace, but finding the right technology -- at the right cost -- has proven to be a challenge.

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