Microsoft appears to be preparing an ad-supported tier for Xbox Cloud Gaming that would let players stream games they've purchased digitally without needing a Game Pass subscription, according to a Windows Central report citing sources familiar with the plans. Users last week began noticing a new message pop up while launching cloud games that referenced "1 hour of ad supported play time per session," though no such tier currently exists.

The ad-supported option, expected to launch sometime this year, would specifically target the hundreds of games available for digital purchase through Xbox Cloud Gaming -- titles that currently require at least one tier of Game Pass to stream despite being owned outright by the player.

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