ZDNET's senior editor sees an "overwhelmingly negative" response to Microsoft's surprise price hike for the 84 million paying subscribers to its Microsoft 365 software suite. Attempting the first price hike in more than 12 years, "they made it a 30% price increase" — going from $10 a month to $13 a month — "and blamed it all on artificial intelligence."

Bad idea. Why? Because...
No one wants to pay for AI...

If you ask Copilot in Word to write something for you, the results will be about what you'd expect from an enthusiastic summer intern. You might fare better if you ask Copilot to turn a folder full of photos into a PowerPoint presentation. But is that task really such a challenge...?

The announcement was bungled, too... I learned about the new price thanks to a pop-up message on my Android phone... It could be worse, I suppose. Just ask the French and Spanish subscribers who got a similar pop-up message telling them their price had gone from €10 a month to €13,000. (Those pesky decimals.) Oh, and I've lost count of the number of people who were baffled and angry that Microsoft had forcibly installed the Copilot app on their devices. It was just a rebranding of the old Microsoft 365 app with the new name and logo, but in my case it was days later before I received yet another pop-up message telling me about the change...

[T]hey turned the feature on for everyone and gave Word users a well-hidden checkbox that reads Enable Copilot. The feature is on by default, so you have to clear the checkbox to make it go away. As for the other Office apps? "Uh, we'll get around to giving you a button to turn it off next month. Maybe." Seriously, the support page that explains where you can find that box in Word says, "We're working on adding the Enable Copilot checkbox to Excel, OneNote, and PowerPoint on Windows devices and to Excel and PowerPoint on Mac devices. That is tentatively scheduled to happen in February 2025." Until the Enable Copilot button is available, you can't disable Copilot.

ZDNET's senior editor concludes it's a naked grab for cash, adding "I could plug the numbers into Excel and tell you about it, but let's have Copilot explain instead."

Prompt: If I have 84 million subscribers who pay me $10 a month, and I increase their monthly fee by $3 a month each, how much extra revenue will I make each year?
Copilot describes the calculation, concluding with "You would make an additional $3.024 billion per year from this fee increase." Copilot then posts two emojis — a bag of money, and a stock chart with the line going up.

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