An anonymous reader shares a report: Amazon on Tuesday said it is piloting a quick commerce service in India that will see the U.S. tech giant delivering grocery and other items in 15 minutes or less.

[...] The quick-commerce model -- delivering items to customers within 10 to 15 minutes -- hasn't worked in most parts of the world, but it's increasingly finding success in India, where a range of retailers and internet firms, from food delivery giant Swiggy to online cosmetics platform Nykaa, are gearing up their supply chain ecosystems to accommodate for faster deliveries.

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