Southwest Airlines boasts that its passengers' "bags fly free" -- but not for long. From a report: Starting May 28 -- just in time for the busy summer travel season -- only Southwest's most elite Rapid Rewards A-List Preferred members and passengers who book their top-tier Business Select fares will receive two free checked bags. Frequent flyer A-List Members, Southwest-branded credit card holders and other select customers will be allowed one checked bag.

Everyone else will be charged for their first and second checked bags on flights booked on or after May 28, the carrier says. It's a break with Southwest's 54 year history -- one that could undermine customer loyalty to the carrier, according to experts. "This is how you destroy a brand. This is how you destroy customer preference. This is how you destroy loyalty. And this, I think, is going to send Southwest into a financial tailspin," airline industry analyst Henry Harteveldt, of Atmosphere Research Group, told CBS News senior transportation correspondent Kris Van Cleave. "Southwest, with these changes, becomes just another airline."

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