Global sales of smartwatches have fallen for the first time, new figures indicate, in large part due to a sharp decline in the popularity of market leader, Apple. From a report: Market research firm Counterpoint says 7% fewer of the devices were shipped in 2024 compared to the year before. Shipments of Apple Watches fell by 19% in that period, Counterpoint says. It blames the slump on a lack of new features in Apple's latest devices, and the fact a rumoured high-end Ultra 3 model never materialised.

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