An anonymous reader quotes a report from TechCrunch: OpenAI intends to eventually integrate its AI video generation tool, Sora, directly into its popular consumer chatbot app, ChatGPT, company leaders said during a Friday office hours session on Discord. Today, Sora is only available through a dedicated web app OpenAI launched in December, which lets users access the AI video model of the same name to generate up to twenty-second-long cinematic clips. However, OpenAI's product lead for Sora, Rohan Sahai, said the company has plans to put Sora in more places, and expand what Sora can create.

[...] OpenAI may be trying to attract users to ChatGPT by letting them generate Sora videos from the chatbot. Putting Sora in ChatGPT could also incentivize users to upgrade to ChatGPT's premium subscription tiers, which may offer higher video generation limits. One of the reasons OpenAI launched Sora as a separate web app was to maintain ChatGPT's simplicity, Sahai explained during the office hours. Since its launch, OpenAI has expanded Sora's web experience, creating more ways for users to browse Sora-generated videos from the community. Sahai also said OpenAI "would love to build" a standalone mobile app for Sora, noting that the Sora team is actively looking for mobile engineers. OpenAI also plans to expand Sora's generation capabilities to images, letting users create more photorealistic images than what's currently possible with OpenAI's DALL-E3 model.

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