Star Wars star Mark Hamill, science fiction author William Gibson, XKCD cartoonist Randall Munroe, and The Onion have joined millions of others bringing Bluesky's user count to 30 million, reports CNET. In fact Bluesky has added over 14 million users in the last three months, and for a few days in early November was adding over one million users a day. "That rate equals about 12 new users per second. The 30 million user mark compares to 9 million users in September."

But meanwhile Meta's social media site Threads — launched 19 months ago — "now has 320 million monthly active users," reports TechCrunch, "up from 300 million last month. The app had 275 million monthly active users in [early] November." That's a 16% grow rate in just three months.

In comparison, Bluesky is experiencing a slowdown in growth, with an increase of less than 10% month-over-month in December 2024, following a remarkable 189% growth in November, according to analytics firm Similarweb. Bluesky now has a total of 26.44 million users. Additionally, Zuckerberg noted that Threads is adding more than 1 million daily signups [while presenting fourth-quarter earnings on Wednesday].

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