Graphic artists in China are pushing back against AI image generators, which they say "profoundly shifts clients' perception of their work, specifically in terms of how much that work costs and how much time it takes to produce," reports The Verge. "Freelance artists or designers working in industries with clients that invest in stylized, eye-catching graphics, like advertising, are particularly at risk." From the report: Long before AI image generators became popular, graphic designers at major tech companies and in-house designers for large corporate clients were often instructed by managers to crib aesthetics from competitors or from social media, according to one employee at a major online shopping platform in China, who asked to remain anonymous for fear of retaliation from their employer. Where a human would need to understand and reverse engineer a distinctive style to recreate it, AI image generators simply create randomized mutations of it. Often, the results will look like obvious copies and include errors, but other graphic designers can then edit them into a final product.

"I think it'd be easier to replace me if I didn't embrace [AI]," the shopping platform employee says. Early on, as tools like Stable Diffusion and Midjourney became more popular, their colleagues who spoke English well were selected to study AI image generators to increase in-house expertise on how to write successful prompts and identify what types of tasks AI was useful for. Ultimately, it was useful for copying styles from popular artists that, in the past, would take more time to study. "I think it forces both designers and clients to rethink the value of designers," Jia says. "Is it just about producing a design? Or is it about consultation, creativity, strategy, direction, and aesthetic?" [...]

Across the board, though, artists and designers say that AI hype has negatively impacted clients' view of their work's value. Now, clients expect a graphic designer to produce work on a shorter timeframe and for less money, which also has its own averaging impact, lowering the ceiling for what designers can deliver. As clients lower budgets and squish timelines, the quality of the designers' output decreases. "There is now a significant misperception about the workload of designers," [says Erbing, a graphic designer in Beijing who has worked with several ad agencies and asked to be called by his nickname]. "Some clients think that since AI must have improved efficiency, they can halve their budget." But this perception runs contrary to what designers spend the majority of their time doing, which is not necessarily just making any image, Erbing says.

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