"McDonald's is giving its 43,000 restaurants a technology makeover," reports the Wall Street Journal, including AI-enabled drive-throughs and AI-powered tools for managers — as well as internet-connected kitchen equipment.
"Technology solutions will alleviate the stress...." says McDonald's CIO Brian Rice.
McDonald's tapped Google Cloud in late 2023 to bring more computing power to each of its restaurants — giving them the ability to process and analyze data on-site... a faster, cheaper option than sending data to the cloud, especially in more far-flung locations with less reliable cloud connections, said Rice... Edge computing will enable applications like predicting when kitchen equipment — such as fryers and its notorious McFlurry ice cream machines — is likely to break down, Rice said. The burger chain said its suppliers have begun installing sensors on kitchen equipment that will feed data to the edge computing system and give franchisees a "real-time" view into how their restaurants are operating. AI can then analyze that data for early signs of a maintenance problem.
McDonald's is also exploring the use of computer vision, the form of AI behind facial recognition, in store-mounted cameras to determine whether orders are accurate before they're handed to customers, he said. "If we can proactively address those issues before they occur, that's going to mean smoother operations in the future," Rice added...
Additionally, the ability to tap edge computing will power voice AI at the drive-through, a capability McDonald's is also working with Google's cloud-computing arm to explore, Rice said. The company has been experimenting with voice-activated drive-throughs and robotic deep fryers since 2019, and ended its partnership with International Business Machines to test automated order-taking at the drive-through in 2024.
Edge computing will also help McDonald's restaurant managers oversee their in-store operations. The burger giant is looking to create a "generative AI virtual manager," Rice said, which handles administrative tasks such as shift scheduling on managers' behalf. Fast-food giant Yum Brands' Pizza Hut and Taco Bell have explored similar capabilities.
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