A volunteer group called WikiPortraits is working to address Wikipedia's issue of featuring outdated and unflattering portraits by providing high-quality, openly licensed images. Since 2024, they have covered global festivals, taken thousands of images, and improved representation of underrepresented individuals, though challenges with funding and media credentials remain. 404 Media reports: This portrait problem stems from Wikipedia's mission to provide free reliable information. All media on the site must be openly licensed, so that anyone can use it free of charge. That, in turn, means that most photos of notable people on the site are of notably poor quality. "No professional photographers ever have their photos on Wikipedia, because they want to make money from the photos," said Jay Dixit, a writing professor and amateur Wikipedia photographer. "It's actually the norm that most celebrities have poor photos on Wikipedia, if they have photos at all. It's just some civilian at an airport being like, 'Oh my god, it's Pete Davidson,' click with an iPhone."

Dixit is part of a team of volunteer photographers, called WikiPortraits, that's trying to fix that problem. "It's been in the back of our minds for quite a while now," said Kevin Payravi, one of WikiPortraits' cofounders. "Last year, finally, we decided to make this a reality, and we got a couple of credentials for Sundance 2024 [a major film festival]. We sent a couple photographers there, we set up a portrait studio, and that was our first organized effort here in the U.S. to take good quality photos of people for Wikipedia."

Since last January, WikiPortraits photographers have covered around 10 global festivals and award ceremonies, and taken nearly 5,000 freely-licensed photos of celebrity attendees. And the celebrity attendees are often quite excited about it. [...] WikiPortraits photos are currently used on Wikipedia articles in over 120 languages, and they're viewed up to 80 million times per month from those pages alone. In January, for example, Payravi said that over 1,500 WikiPortraits photos were used on articles that collectively received 140 million views. Many WikiPortraits photos have also been used by a variety of news outlets around the world, including CNN Brasil, Times of Israel, and multiple non-English-language smaller news organizations. "[N]ot being an official news or photo agency means WikiPortraits sometimes faces problems getting media credentials to cover events," notes 404 Media. "Funding poses another main challenge."

"Photographers must already own a professional-quality camera, and usually have to cover the cost of getting to events and at least part of their lodging. Although WikiPortraits sometimes receives rapid grants from the Wikimedia Foundation and private donors to cover costs, Payravi said he still likes to run a 'tight ship.'"

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