Bookshop.org has launched an e-book platform and mobile app that allows independent bookstores to sell digital books, marking its latest effort to compete with Amazon in the online book market. The platform enables bookstores to sell e-books directly through their websites, with stores receiving all profits from direct sales. When customers buy e-books through Bookshop.org without selecting a specific store, 30% of profits will be shared among member bookstores.

The move comes as most independent bookstores remain shut out of the growing digital book market. Only 18% of independent stores currently sell e-books, according to a 2023 American Booksellers Association survey. Since its 2020 launch, Bookshop.org has generated more than $35 million in profits for over 2,200 independent bookstores through physical book sales. The site will initially offer more than one million digital titles and plans to add self-published works later this year.

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