A Pew Research Center survey found that only 53% of U.S. adults went to a movie theater in the past year, while 7% said they've never seen a movie in a theater at all. "The findings reflected a domestic box office still fighting to regain its footing since the COVID-19 pandemic, when ticket sales collapsed 81% in 2020 due to theater closures," reports Variety. From the report: In 2025, moviegoers in the U.S. and Canada bought 769.2 million tickets, less than half of the all-time peak of roughly 1.6 billion tickets sold in 2002, according to data from Nash Information Services. However, an August 2025 study field by NRG/National Research Group showed that 77% of Americans ages 12-74 went to see at least one movie in a theater in the previous 12 months.

Box office revenue peaked at an inflation-adjusted $16.4 billion in 2002, and annual ticket revenue held relatively steady through the 2000s and 2010s before falling to under $3 billion in 2020 when theaters closed for months. Last year, U.S. theaters sold just over $9 billion worth of tickets, per media analytics firm Comscore. The number represents a recovery, but nowhere near a full one, as ticket sales have been lagging around 20% below pre-pandemic levels.

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