Streaming service provider Plex announced Wednesday its first price increase in a decade for its premium Plex Pass subscription, raising monthly rates to $6.99 from $4.99, yearly subscriptions to $69.99 from $39.99, and lifetime access to $249.99 from $119.99, effective April 29. The company is also making remote playback of personal media a paid feature, introducing a Remote Watch Pass subscription at $1.99 monthly or $19.99 annually for users who don't need full Plex Pass features, and removing its one-time mobile activation fee.

The price increase applies to new and existing subscriptions, with the exception of existing Lifetime Plex Pass holders, the company said.

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