In 2022, writer and activist Cory Doctorow coined the term "enshittification" to describe the gradual deterioration of a service or product. The term's prevalence has increased to the point that it was the National Dictionary of Australia's word of the year last year. The editors at Ars Technica, having "covered a lot of things that have been enshittified," decided to highlight some of the worst examples the've come across. Here's a summary of each thing mentioned in their report: Smart TVs: Evolved into data-collecting billboards, prioritizing advertising and user tracking over user experience and privacy. Features like convenient input buttons are sacrificed for pushing ads and webOS apps. "This is all likely to get worse as TV companies target software, tracking, and ad sales as ways to monetize customers after their TV purchases -- even at the cost of customer convenience and privacy," writes Scharon Harding. "When budget brands like Roku are selling TV sets at a loss, you know something's up."
Google's Voice Assistant (e.g., Nest Hubs): Functionality has degraded over time, with previously working features becoming unreliable. Users report frequent misunderstandings and unresponsiveness. "I'm fine just saying it now: Google Assistant is worse now than it was soon after it started," writes Kevin Purdy. "Even if Google is turning its entire supertanker toward AI now, it's not clear why 'Start my morning routine,' 'Turn on the garage lights,' and 'Set an alarm for 8 pm' had to suffer."
Portable Document Format (PDF): While initially useful for cross-platform document sharing and preserving formatting, PDFs have become bloated and problematic. Copying text, especially from academic journals, is often garbled or impossible. "Apple, which had given the PDF a reprieve, has now killed its main selling point," writes John Timmer. "Because Apple has added OCR to the MacOS image display system, I can get more reliable results by screenshotting the PDF and then copying the text out of that. This is the true mark of its enshittification: I now wish the journals would just give me a giant PNG."
Televised Sports (specifically cycling and Formula 1): Streaming services have consolidated, leading to significantly increased costs for viewers. Previously affordable and comprehensive options have been replaced by expensive bundles across multiple platforms. "Formula 1 racing has largely gone behind paywalls, and viewership is down significantly over the last 15 years," writes Eric Berger. "Major US sports such as professional and college football had largely been exempt, but even that is now changing, with NFL games being shown on Peacock, Amazon Prime, and Netflix. None of this helps viewers. It enshittifies the experience for us in the name of corporate greed."
Google Search: AI overviews often bury relevant search results under lengthy, sometimes inaccurate AI-generated content. This makes finding specific information, especially primary source documents, more difficult. "Google, like many big tech companies, expects AI to revolutionize search and is seemingly intent on ignoring any criticism of that idea," writes Ashley Belanger.
Email AI Tools (e.g., Gemini in Gmail): Intrusive and difficult to disable, these tools offer questionable value due to their potential for factual inaccuracies. Users report being unable to fully opt-out. "Gmail won't take no for an answer," writes Dan Goodin. "It keeps asking me if I want to use Google's Gemini AI tool to summarize emails or draft responses. As the disclaimer at the bottom of the Gemini tool indicates, I can't count on the output being factual, so no, I definitely don't want it."
Windows: While many complaints about Windows 11 originated with Windows 10, the newer version continues the trend of unwanted features, forced updates, and telemetry data collection. Bugs and performance issues also plague the operating system. "... it sure is easy to resent Windows 11 these days, between the well-documented annoyances, the constant drumbeat of AI stuff (some of it gated to pricey new PCs), and a batch of weird bugs that mostly seem to be related to the under-the-hood overhauls in October's Windows 11 24H2 update," writes Andrew Cunningham. "That list includes broken updates for some users, inoperable scanners, and a few unplayable games. With every release, the list of things you need to do to get rid of and turn off the most annoying stuff gets a little longer."
Web Discourse: The rapid spread of memes, trends, and corporate jargon on social media has led to a homogenization of online communication, making it difficult to distinguish original content and creating a sense of constant noise. "[T]he enshittifcation of social media, particularly due to its speed and virality, has led to millions vying for their moment in the sun, and all I see is a constant glare that makes everything look indistinguishable," writes Jacob May. "No wonder some companies think AI is the future."
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