Baidu will make its AI chatbot Ernie Bot free from April 1, the Chinese search giant said on Thursday, as it faces mounting competition in China's AI market. The company will offer desktop and mobile users free access to Ernie Bot and an advanced search function powered by its latest Ernie 4.0 model, which Baidu claims matches OpenAI's GPT-4 capabilities.

The move comes as Baidu struggles to gain widespread adoption for its AI services, lagging behind domestic rivals ByteDance's Doubao chatbot and startup DeepSeek, according to data from AI tracker Aicpb.com. Baidu previously charged 59.9 yuan ($8.18) monthly for premium AI-powered search features.

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