The company behind Applebee's and IHOP plans to use AI in its restaurants and behind the scenes to streamline operations and encourage repeat customers. From a report: Dine Brands is adding AI-infused tech support for all of its franchisees, as well as an AI-powered "personalization engine" that helps restaurants offer customized deals to diners, said Chief Information Officer Justin Skelton. The Pasadena, Calif.-based company, which also owns Fuzzy's Taco Shop and has over 3,500 restaurants across its brands, is taking a "practical" approach to AI by focusing on areas that can drive sales, Skelton said.

Streamlining tech support for Dine Brands' more than 300 franchisees is important because issues like a broken printer take valuable time away from actually managing restaurants, Skelton said. Dine Brands' AI tool, which was built with Amazon's Q generative AI assistant, allows the company's field technology services staff to query its knowledge base for tech help using plain English, rather than needing to manually search for answers.

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